Great Reset: Supermarket Chain Lidl to Cut Down on Meat Products to Serve Green Agenda
Major European grocery chain Lidl will seek to reduce the amount of meat products sold in its stores in favour of “alternative” protein sources to promote the global green agenda.
Lidl’s purchasing director for the German market, Christoph Graf, said this week at a Berlin ‘Green Week’ event that the discount supermarket retailer will seek to move away from selling meat because “there is no second planet”.
In comments reported by the German newspaper Der Spiegel, the grocery executive said that in order to meet the demands of a global population, meat consumption in the West needs to be reduced.
While Graf claimed that the decision to phase out meat should not be seen as an attempt to dictate how customers live their lives, he said that he hopes that he can “motivate” shoppers to purchase more plant-based protein options.
He went on to say that by shifting away from meat, the company would gain support from the younger generations, saying: “I believe that the younger generation is happy when we deal with the topic.”
AC