Building an online business is not always the toughest aspect of being an entrepreneur. Yes, it takes hard work and dedication to transform your business idea into a genuine business. However, at some point, you will want to get serious about growing the business. This calls implementing marketing strategies that will boost sales on your eCommerce site. However, that is easier said than done. To help make things less daunting, here are a few tips from a business advisor to help you grow your business online.
Have a Unique & Appealing Site
Your idea or creativity may not seem unique given the numerous websites out there similar to yours. However, if you focus on creating an appealing website, the effort will pay off. Your site is the first impression of your business on the web and if it is appealing, it can be an immediate conversion factor. Sites with straightforward navigation help the visitors see what they need with ease.
Also, your website needs to be fast and responsive with high-quality servers. If you’re in partnership with an eCommerce site, this process should be a walk in the park as most eCommerce companies have great websites. Platforms like Facebook, Amazon and Flipkart provide a reliable space to publish content for your audience or target market. You won’t have to start from scratch or invest substantially.
Make Your Site Mobile Friendly
Making your website mobile-friendly can be a bit tricky as these devices have varying screen sizes. However, if you get a firm with expertise in this field, you can have a mobile-friendly website for every device in the market in no time. People use their mobile devices on a constant basis, and ensuring they can easily access your site through these gadgets puts you at a beneficial level on the web.
By having access to a larger user base, you will be able to collect relevant data. Data analysis using various tools like Google Analytics is vital for assessing your marketing strategy to know what works and what doesn’t. Facebook is a huge social media platform especially in European and Asian countries, thus providing an excellent opportunity to launch a profitable business without spending a fortune.
Social Media Marketing
Even bigger than mobile device userbase is social media marketing. Promoting your business using platforms like Instagram, Facebook and the like is a highly booming business across the globe. There are many types of social media platforms each with a different design and varying uses. The king is without a shadow of a doubt, Facebook, boasting the largest userbase on the globe, providing a wide array of opportunities to promote and grow your business.
Throughout the years, Facebook has learned to know the needs of its audience and adapts to them constantly. Nowadays, it features a marketplace section following the benefits of social media marketing. Also, you can have access to premium benefits by signing up for Facebook’s advertisement program. Also, Google provides substantial advertisement benefits for online businesses even if it is a search engine.
Email Marketing
We would not mention ways to grow your business online without mentioning email marketing. Everyone who uses the internet has at least one working email. You may come across people saying email marketing is dying, but that could not be further from the truth. After all, numbers do not lie. Email marketing simply involves sending mass emails to people who visit your website and sign up for your newsletter.
This form of marketing is relatively effective as people willingly sign up for your newsletter and are usually your target audience. You can reach a global market and make additional income if the strategy is successful. Also, email marketing proves to be the most straightforward strategy to automate, thanks to the numerous email automation applications out there.
Optimize Your Content
According to several studies, the first page of Google search results is the most viewed. That’s because people are more likely to click the first results the engine brings back. This results in businesses competing rigorously for the first page and rank. Well, search engine optimization or SEO is one of the most effective ways to ascertain this. By ranking high on the search engines, you increase the chances of growing your business in a relatively short time. With higher traffic, you ultimately boost your sales and thus increase revenue.
Every query on Google, etc., comes with specific keywords and you need to find out which popular ones are related to your niche or content. When making your site’s content, ensure you include these keywords in order to boost your relevancy. Once you’re able to accommodate a bigger audience, you’ll attain more conversions to your online business customers. The industry is packed with SEO agencies and firms that will assess your business and come up with the best marketing strategy.
Study Your Competitors
As earlier mentioned, Google Analytics is one of the most invaluable tools when it comes to collecting visitors’ data. It is a tool that can help you adjust and tweak your marketing strategies. What most people don’t know, however, is that it can help study the competitors as well. You can figure out what works for them and what similarities you have. Also, watching what they do can give you the upper hand over the system by countering your losses with better marketing campaigns.
Simply google my business and figure out the strategies they implement to drive traffic and how their social media networks operate. Chances are you will come across their weaknesses and how you can easily keep tabs on them. Also, you may get insight into their advertisement strategies to see how they drive traffic.
Try and Boost Your Website Traffic
As hinted earlier, website traffic directly relates to your conversion rate and the number of sales you make. Using SEO can help you add value to your content. The main goal is to be relevant to as many searches as possible and rank high on the search engines results pages. You can even buy traffic from websites or use the popular Google Ads to make your business more visible.
With these efforts, you should be able to put your business in a position to grow.
Disclaimer: This content does not necessarily represent the views of IWB.