TROUBLES: NYTIMES STOCK TUMBLES AS MUCH AS 20%… Ad Revenue Scare

  • Shares of The New York Times Company plunged as much as 20% on Wednesday after the publisher said it expects total advertising revenue to fall next quarter. 
  • The newspaper publisher reported second quarter results on Wednesday that beat expectations for earnings per share but fell short of revenue estimates. 
  • The New York Times also said it added 197,000 new digital-only subscribers during the period, bringing the publication’s total subscriber base to 4.7 million. 
  • Watch The New York Times Company trade live.

The New York Time Company saw its stock tumble as much as 20% on Wednesday after the newspaper publisher said it expects advertising revenue to shrink by high-single digits in the third quarter.

The publisher reported second quarter financial results on Wednesday. Here are the key numbers:

  • Revenue: $436.25 million, compared to $439.25 million estimated by analysts
  • Earnings per share: $0.17, compared to $0.15 estimated by analysts
  • Operating profit: $37.9 million, down from $40 million last year

The company said it expects total ad revenue to decline in the high-single digits in the third quarter compared to the same period last year. Digital ad revenue, which is becoming a bigger chunk of the publisher’s business, is expected fall by high-single digits as well.

 

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