NBC’s Saturday night telecast of the 2021 Woke Olympics hit the lowest number on record, according to Sports Media Watch (SMW).
SMW writes:
The Saturday audience ranks as the smallest on record for any night of competition at a Summer Olympics, falling below the previous mark of 15.0 million set last Wednesday.The Tokyo Olympics now accounts for eight of the nine smallest primetime Summer Olympics audiences this century.
“[E]ight of the nine smallest primetime Summer Olympics audiences this century.” Lol.
NBC alone is putting up numbers that would have once been unthinkable for the Olympics, including a 5.8 rating and 10.9 million on Saturday night (a figure that does not include the early portion of NBC’s primetime coverage, which was listed as a separate program at a 4.1 and 7.48 million). The declines have been sharper on NBC than across all platforms — Saturday’s primetime window fell 57 percent — no real surprise given the ramp up in concurrent primetime coverage on cable.