Bold move, gonna shave off quite a bit of Walmart’s top line this quarter since a big appeal of their eCommerce business is offering Free Shipping to customers without the need to buy a membership.
Target $TGT also has free 2-day shipping.
Target Corp. TGT, +0.99% said it plans to offer free two-day shipping on online orders this holiday season, undercutting competitors like Amazon.com Inc. and Walmart Inc. that have requirements for similar services.
The Minneapolis-based retailer on Tuesday said starting Nov. 1 until Dec. 22, it will offer the service on hundreds of thousands of items without a minimum purchase or membership, a shift from earlier this year when shoppers could receive free shipping only if they spent $35 or used a Target loyalty card.
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