Amazon drops $25 minimum for Free Shipping through Holiday Season… Target $TGT also has free 2-day shipping.

Bold move, gonna shave off quite a bit of Walmart’s top line this quarter since a big appeal of their eCommerce business is offering Free Shipping to customers without the need to buy a membership.


Target $TGT also has free 2-day shipping.

Target Corp. TGT, +0.99%   said it plans to offer free two-day shipping on online orders this holiday season, undercutting competitors like Inc. and Walmart Inc. that have requirements for similar services.

The Minneapolis-based retailer on Tuesday said starting Nov. 1 until Dec. 22, it will offer the service on hundreds of thousands of items without a minimum purchase or membership, a shift from earlier this year when shoppers could receive free shipping only if they spent $35 or used a Target loyalty card.