Americans Are Stocking Up on Toilet Paper Again

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Americans are back to buying up toilet paper.

Procter & Gamble Co. , the biggest U.S. manufacturer of toilet paper and paper towels, said it is ramping up production as demand increases. The moves come as several retailers said P&G is limiting shipments of paper products to stores.

The maker of Charmin toilet paper and Bounty paper towels is speeding up production lines, running factories 24 hours a day, seven days a week and investing to increase shipping volumes, a company spokeswoman said. P&G declined to comment on limits to retailers.

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The recent jump in demand comes after many months in which paper-product sales plummeted to below pre-pandemic levels as stocked-up Americans stopped buying.

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