Big Drop in Black Friday Retails Store Traffic

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Preliminary data shows a drop of 28.3% in foot traffic at U.S. retails stores on Black Friday as compared to 2019 levels.

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Sensormatic Solutions found that the drop was even bigger for Thanksgiving Day, visits to brick-and-mortar stores plummeted by 90.4% compared to 2019. Retailers including Target Walmart and Best Buy chose to remain closed on the holiday.

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