How Fast Food Restaurants Really Make Their Money


It seems crazy that fast food restaurants like McDonald’s can stay in business when the cost of their food is so low. How can anyone really turn a profit offering dollar menus, coupons, and value meals? While it may seem like fast food restaurants are pricing themselves out of business, the most successful ones employ lots of tricks to make sure patrons keep coming back. Plus, there are some factors most people don’t consider. For example …

Real estate | 0:23
Limited menus | 1:12
Upselling diners | 1:47
Cashing in on extras | 3:03
Low prices, low wages | 3:32
Convenience | 3:57
Soft drinks, hard cash | 4:28