On Monday, the popular kids’ toy Lego announced that it would remove gender stereotypes from its toys, forcing a ‘woke‘ ideology on young children.
The Lego Dreamzzz line, produced by the toy giant, will debut with several new models, including a Pegasus horse, a bunny with blue and pink stripes named Bunchu, and a “nightmare shark ship.”
The new ‘gender inclusive’ characters will also be featured in a new television show premiering on May 15.
“We have always been focused on ensuring that LEGO play was for all children, but within the recent years we have focused more on putting systematic processes into place to ensure LEGO products and marketing be as inclusive as possible,” said Julia Goldin, Chief Product and Marketing Officer Lego Group, in a statement to USA TODAY.
“We don’t use gender segmentation and we test all products with boys and girls, just as you can only [shop for Lego] products by passion point and not gender.”
A global survey commissioned by the Lego Group in October 2021 found that attitudes regarding children’s activities and future goals continue to be unequal and constrained by gender biases, prompting the company to announce the production of gender-neutral toys.