Forget ESG. Meet the Corporate Equality Index
We may finally have an answer to why Budweiser knowingly decided to torch its brand and its customer base by entrusting its marketing and ad strategy to a man in a women’s clothing drinking beer in a bubble bath. Like everyone else, it appears it’s simply to try and appease the “woke” lobby, likely in hopes of preventing them from “turning” on their brand for not being diverse enough.
Now, during the slow ongoing death of ESG – there’s apparently yet another scorecard that companies are striving to abide by in order to make sure they are adhering to society’s expectations as it relates to virtue signaling.
It’s called the Corporate Equality Index — or CEI — score, according to a new report from the NY Post. And it’s the reason that companies like Nike and Anheuser-Busch are committing brand suicide hiring people like trans influencer Dylan Mulvaney.
As the Post notes, the score is monitored by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world. So, in other words, keep your score high or expect this at the front door of your corporate headquarters…