Both Amazon and Google are now going after each others’ core businesses.
Amazon wants in on the digital advertising (and they have LOTS of shopping/product-searching data to mine), and Google is partnering with Wal-Mart and Target for e-commerce. Google doesn’t have just search data, they have whole browsing history, geographic movements (Maps), your emails, offline purchases with Android Pay, etc. Amazon knows what you bought on Amazon, … Read more