Chinese Insist on Mandarin Only..No Local Dialects
BEIJING – Hosts in China’s livestreaming industry should speak Mandarin and dress appropriately when they market products online, the country’s commerce ministry said on Wednesday, as it looks to tighten its oversight of the sector. Livestreaming marketing has seen its popularity surge in the last two years among brands like L’Oreal, Nike (NYSE:NKE), Dyson and … Read more